About Great Partners
Who we are, how we stay independent, and how we make money.
Great Partners is an independent trade publication covering partner marketing across Europe: affiliate and referral, business partnerships and alliances, reseller and channel, and cross-border trade. We write for the people who run these programmes — publishers, partner and business-development teams, and the site owners who depend on them.
Our independence
Our editorial judgements are our own. Rankings such as The Partner Index reflect our assessment, not vendor payment. We take sponsored content and directory listings to fund the work — and we keep them clearly separate from editorial, labelled, and held to a strict ratio. How that works is set out in our editorial standards.
How we make money
Three ways, all disclosed: sponsored articles and link insertions (always labelled, links carry rel="sponsored" by default), directory listings (a paid profile with a link), and, in future, a small margin on domains registered or acquired through our Matcher. Advertising never buys a favourable review. Our rate card is public.
The desk
Our coverage is organised by beat: networks and affiliate, partnerships and alliances, channel and reseller, trade and cross-border, and software tools. Every article carries a byline and a publish date, and we update pieces as the facts change — European VAT rules and platform terms move quickly.
Get in touch
Story tips, corrections and partnership enquiries are welcome via our contact page. We correct errors promptly and openly.