Editorial standards
The rules that keep this a publication first.
These standards govern how we separate independent journalism from paid placements. They exist because our credibility is the product: a placement is only worth buying on a site readers trust.
Disclosure and labelling
Every sponsored article is labelled as sponsored, at the top of the page, in plain language. Readers should never have to guess whether they are reading editorial or paid content.
Link attribution
Paid links carry rel="sponsored" by default, in line with Google's guidance. A do-follow link can be arranged for an editorially reviewed partner, decided case by case — never sold as a guarantee.
The nine-to-one ratio
For every paid placement we publish at least nine independent, editorial articles, spread over time and never clustered. Paid content stays a small minority of what we publish, so the site remains a genuine publication rather than a link farm.
Right to decline
We decline placements that are off-topic, thin, or from sectors that would damage the site's standing. Relevance and quality are acceptance criteria, not formalities.
Corrections
We correct mistakes promptly and note material changes. If you spot an error, tell us via the contact page.