Trustmarks & reviews
Best trustmarks & review platforms for UK webshops in 2026
Trustpilot, Feefo, REVIEWS.io, Trustist, eKomi and Checkatrade compared for UK webshops on verification model, Google Seller Ratings and where each actually fits.
Retail
Trustmarks & reviews
Trust marks, certification bodies and review platforms for webshops.
Trustmarks & reviews
eKomi: the Berlin platform behind UK Google Seller Ratings for thousands of shops
Editorial profile of eKomi: the Berlin-founded, transaction-verified reviews platform and official Google review partner, active in the UK since the 2010s.
Trustmarks & reviews
Feefo: the Hampshire-founded reviews platform built on eBay's feedback idea
Editorial profile of Feefo: the UK reviews platform founded in 2006, now owned by Vespa Capital, used by over 6,500 brands to collect verified customer feedback.
Trustmarks & reviews
REVIEWS.io: the Leicester start-up that began at a kitchen table
Editorial profile of REVIEWS.io: the Leicester-founded reviews platform started in 2010, now part of US group AppHub, serving e-commerce retailers worldwide.
Trustmarks & reviews
Trusted Shops: the Cologne trustmark that guarantees UK online purchases
Editorial profile of Trusted Shops: the German trustmark scheme founded in Cologne in 1999, offering UK shoppers buyer protection of up to £2,500 per order.
Trustmarks & reviews
Trustist: the York reviews platform that grew out of a Kwik-Fit experiment
Editorial profile of Trustist: the York-based reviews platform founded in 2014 by Nigel Apperley, born from a Google-reviews trial run inside Kwik-Fit branches.
Trustmarks & reviews
Trustpilot: the Copenhagen start-up that became a London-listed reviews giant
Editorial profile of Trustpilot: founded in Copenhagen in 2007, now headquartered in London and listed on the London Stock Exchange since 2021.