Independent intelligence on affiliate, reseller and partnership programmes
Online-only retailers and their affiliate and partner programmes.
AO.com (AO World plc), founded in Bolton in 2000 by John Roberts, is a UK online electricals retailer known for its own delivery fleet and appliance recycling.
ASOS, founded in London in 2000, is a pure-play online fashion and beauty retailer selling its own labels alongside more than 850 partner brands worldwide.
Boohoo, founded in Manchester in 2006, is still a pure-play fast-fashion webshop — now one of five brands under the renamed Debenhams Group PLC.
Gymshark, founded in a garage near Birmingham in 2012, grew via influencer marketing into a billion-pound fitness-apparel brand, sold mainly online.
Naked Wines, founded in Norwich in 2008 by Rowan Gormley, sells wine direct to consumers whose monthly payments fund independent winemakers upfront.
THG plc, the Manchester group behind Lookfantastic and Myprotein, floated on the London Stock Exchange in 2020 and, despite takeover interest, remains listed.
Very.co.uk, launched in 2009 and run from Speke, Liverpool, is one of the UK's largest online-only department stores, built around instalment-based payment.
vidaXL, founded in Venlo in 2006, is a Dutch pure-play online retailer of home, garden and DIY goods, trading in the UK via vidaxl.co.uk and in Ireland via vidaxl.ie.